The Moment We All Know
You go deep: 23 tabs, a dozen pages that almost connect, a few quotes that click. You close the laptop feeling smart. Two weeks later you're back—and it's like none of it happened. The links exist somewhere, but the reason they mattered is gone.
Your Research Journey
Most research isn't one-and-done; returning is the hard part.
Hover to pause the journey
The Pattern That Traps Us All
Most browsing isn't discovery; it's revisiting—coming back to pages you've already seen to keep working. Browser history, tabs, and bookmarks are fine for where you were, but not for what you learned, so you rebuild context again and again. People even keep huge tab piles as "reminders," which taxes attention and makes closing anything feel risky.
What Research Shows
- Revisits are a large share of browsing; history/bookmarks don't match how people return
- Tabs are used as reminders; overload adds cognitive cost
Sources: Tauscher & Greenberg 1997; Adar, Teevan, Dumais 2009; CHI'21 CMU
Where This Bites You Every Day
Product research. Features blur across pages; a quote you loved loses its source. Marketing research. Screenshots float without timestamps or context. Travel planning. Shortlists get rebuilt every time you revisit. Shopping decisions. You forget why Option B beat Option A last week.
Product research
Specs and notes scatter; insight loses source.
Marketing research
Screens capture pixels, not timing or provenance.
Travel planning
Lists reset; you re-compare the same places.
Shopping decisions
Decision reasons vanish between sessions.
Academic Research
Perfect citation buried in yesterday's 47 closed tabs.
Recipe Hunting
That amazing recipe? Good luck finding which food blog had it.
Job Research
Which company had great culture? Your notes are scattered everywhere.
Investment DD
Your analysis spread across screenshots, notes, and forgotten tabs.
Product research
Specs and notes scatter; insight loses source.
Marketing research
Screens capture pixels, not timing or provenance.
Travel planning
Lists reset; you re-compare the same places.
Shopping decisions
Decision reasons vanish between sessions.
Why Your Current Tools Fail You
History tells you where you were, not what mattered. Bookmarks, screenshots, notes, and spreadsheets break the connection between insight and source. You end up with fragments in different places, so the next session starts with reconstruction, not progress. This is exactly where people stall—especially as choices and information increase.
❌ Memory usage: Critical
Your insights persist in place
✅ Notes tied to sources
✅ Changes tracked automatically
✅ Pick up where you left off
Imagine: The Browser That Remembers
Open a page months later and your highlights and notes are right there—anchored to the exact passages, plus a gentle nudge about what changed since last time. That simple shift—preserving context in place—is what turns revisits into momentum instead of a reset. And when you can also search by idea ("that pricing pattern across tools") rather than exact keywords, you find things faster.
Competitor A - Pricing Page
Enterprise tier starts at $299/month. Minimum 5 seats required. Includes API access, SSO, dedicated support...
"5-seat minimum for enterprise. Watch this upgrade cliff."
Competitor B - Enterprise Features
New enterprise requirements: 5-seat minimum purchase. Previously 10 seats. Effective January 2024...
"Also pushing 5-seat minimum now. Market coordination?"
SaaS Industry Report 2024
Market analysis: Average SMB has 4.2 employees using collaboration tools. Most are forced to upgrade at 5-seat thresholds...
"SMBs average 4.2 seats - the 5-seat cliff is intentional!"
The Payoff
No more tab piles as to-dos. No more scavenger hunts through screenshots. Your research compounds—each pass sharper than the last. The internet forgets. Your browser doesn't have to.
Never lose a brilliant insight again
Add FolkLore to Chrome — it takes ~30 seconds.
Add to Chrome - It's FreeNext: The Shoebox Problem—why your brain treats browser tabs like a messy closet, and why that's actually evolution trying to help you.